Case Study: Luxury New Construction on Center Hill Lake
Address: 1440 Shoreside Dr, Lot 94, Smithville, Tennessee
Status: SOLD
Sale Price: $640,000
Result: Achieved 3x the Average Sale Price in the Area | Premium Lakefront New Construction
Overview
Set among the serene woods of Center Hill Lake, this newly constructed home by award-winning Riggins Constructionexemplifies the next level of lakeside luxury. Represented by Luxury Homes International, the property achieved a remarkable three times the average area sale price, underscoring the power of high-end presentation and precision marketing even in emerging secondary luxury markets.
Blending contemporary design with Tennessee’s natural beauty, this 1.06-acre retreat showcased how thoughtful craftsmanship and storytelling can elevate value well beyond market norms.
Property Highlights
🏠 Home Features
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3 Bedrooms | 2.5 Baths | 1,800 Sq Ft | 1.06 Acres
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Gleaming hardwood floors, custom millwork, and designer lighting.
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Open-concept floor plan with abundant natural light and lake views.
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Chef’s kitchen with quartz countertops, high-end fixtures, and modern appliances.
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Smart-wired technology and available fiber internet for seamless connectivity.
🌊 Outdoor Living & Functionality
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Expansive deck overlooking Center Hill Lake, ideal for morning coffee or sunset gatherings.
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Basement-level garage large enough for both car and boat storage.
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Lower-level multiuse room suitable for storm shelter, workshop, gym, or additional storage.
🌳 Neighborhood & Location
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Community walking trail with direct access to the lake.
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Convenient boat parking for residents.
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Minutes from downtown Smithville, Hurricane Marina, Pates Ford, Sligo Marina, and I-40.
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Perfect balance of privacy, accessibility, and lakeside tranquility.
Our Strategy
Luxury Homes International identified this home as an opportunity to redefine pricing expectations for the area through premium branding, compelling storytelling, and digital precision marketing.
Our campaign included:
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Cinematic video and drone photography highlighting proximity to the lake and wooded privacy.
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Elevated visual presentation emphasizing craftsmanship and finishes uncommon at this price point.
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Targeted digital ads reaching lake-home buyers, vacation investors, and relocation audiences across the Southeast.
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Exclusive exposure through Luxury Home Magazine and LHI’s global marketing syndication network.
The narrative focused on “affordable luxury”—a term that resonated deeply with high-value buyers seeking a lake lifestyle without compromising on design or technology.
The Result
The listing captured immediate attention from qualified buyers across Tennessee and neighboring states.
Within weeks, the property sold for $640,000—three times the average sale price in the area, establishing a new benchmark for premium new construction near Center Hill Lake.
This success once again demonstrated how Luxury Homes International’s elevated marketing approach can transform a listing’s market position and value trajectory, even in smaller communities.
Key Takeaway
When executed with precision, luxury presentation transcends location and price point.
This sale reinforces LHI’s ability to bring big-market visibility, high-end marketing, and record results to every corner of Tennessee’s luxury landscape—from Brentwood estates to Center Hill Lake retreats.
